The European CBD market’s greatest challenge, arguably, is its association with cannabis. Despite the increasing amount of scientific evidence supporting the health-promoting consumption of cannabidiol (CBD), the ingrained mistrust and hostility towards cannabis has translated to CBD regulation. This is why quality control has emerged as one of the most important contributors to financial success in the CBD industry. 

From more consistent product quality and performance to minimal legal barriers, quality control can elevate a CBD business, and its profits, from good to great. Not many CBD entrepreneurs, however, understand the importance of quality control when it comes to market capture. The goal of this article is to break down the ways in which effective quality controls can improve the cost-efficiency, demand, and trajectory of your product and your business.

The Regulation Situation for the European CBD Market

CBD regulation has been one of the most challenging obstacles for governments to overcome during the cannabis legalization process. Based on existing precedence and minor health and safety concerns, regulating CBD is like trying to combine the precise monitoring of prescription drugs with the age and quantity restrictions of alcohol. What makes this balancing act that much more difficult is cannabidiol’s impressive versatility. Not only can CBD be used in cosmetic and physical therapy products, it can also be used in novel foods.

Unlike other drugs, like alcohol, CBD can be used in almost any type of product. From vapes to essential oils to topical creams to dog treats, cannabidiol – and its health-promoting properties – can be adapted to almost any product category imaginable. This is just one of the reasons why regulating this type of substance is so incredibly challenging. Each industry, product, and business has its own health and safety regulations that it needs to follow in order to safely and legally operate. In legalizing CBD, governments need to be able to account for the bureaucracy and nuance of all of these different market segments. Add on the additional challenge of incorporating the thoughts, perspectives, and differences of 27 different countries, and this becomes extremely difficult.

If you consider how arduous the journey to legalization has been for countries for the United States and the United Kingdom, it might provide more perspective on why the EU’s process has been so difficult. The goal of the European Union is to be the governing body of all member nations. Since 1997, countries across the European Union have policed cannabis and its products based on the EU’s novel food legislation. The problem now is that the high demand for CBD products is forcing the EU to re-adjust its policies at an incredibly fast rate. This rate has created legal ambiguities; resulting in the raids and product seizures of small to large businesses. 

Fortunately, despite all of the difficulties in preparing and transitioning legislation, there are still established regulations and guidelines that CBD producers in Europe can legally operate under. The issue, however, is that these regulations require CBD companies to operate within specific process, delivery, and product limitations. All of these limitations centre around CBD quality controls.

The Importance of CBD Quality Controls

While many entrepreneurs have been hesitant to enter the CBD industry, based on its current restrictions, a firm with a top-tier supplier will be able to navigate these restrictions using their precise CBD quality controls. Below are some of the ways that CBD producers in Europe are able to utilize their accurate and consistent quality controls to reduce the number of revenues lost due to violations, fines, and destroyed products. 

Meeting THC Requirements

One of the biggest legal barriers for cannabidiol is its status in the EU’s Novel Foods Catalogue. The current entry in the Novel Foods Catalogue, under cannabinoids, states that extracts of Cannabis sativa L. and its derived products are considered novel foods based on the history of European consumption. While the European Commission is finally resuming its review of CBD novel food applications, its status as a novel food remains undetermined until further testing is complete. Until that time, the current requirement for CBD products is that they contain less than 0.2% THC. This, in and of itself, is a grey zone because it mostly refers to the cultivation and importation of cannabinoid-derived products. However, if your supplier follows this guideline, there are almost little to no obstacles to your CBD production. The caveat is meeting this threshold to begin with.

At the moment, there are many consequences to not meeting the THC requirements for your cannabidiol products. One of the largest costs is, of course, the halt of production, seizure of product, and possible raids of your business. This process can also result in the arrest of business owners as well as participating customers. If you were to partner with an untrustworthy CBD producer in Europe, you might run the risk of being exposed to these types of penalties. These forms of punishment could significantly hinder your business, its reputation, and its future. Quality controls ensure that all products are kept underneath the minimum standards and that all potential consequences are avoided. But if you are a distributor, how do you guarantee the ‘quality’ of your quality controls? Through a reliable CBD supplier, like CanX.

Why You Should Choose CanX for Your CBD Quality Controls

At CanX, we focus on two things: transparency and quality. Our belief is that honesty is the best pathway to trust. In building a trusting relationship with our clients, we are able to reliably ensure that their needs are met. One such need is quality controls. Utilizing our unique biomass offtake approach, we are able to guarantee the highest consistency for our hemp farmers in terms of environment, equipment, and methodology. Increased consistency for our hemp farmers means a more predictable biomass, which means repeatable, high-quality extracts. But our quality controls don’t stop there. 

Throughout the entire process, from soil to delivery, we are able to closely monitor the THC proportion, bioavailability, and overall quality of the CBD. As a result, we can reliably cultivate the hemp-derived CBD oils and tinctures that will fuel the success of your business. To learn how you can partner with CanX, contact our team today for more information.


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